The new corporate strategy of Daimler AG aims to improve the S-Class sedan.
New exclusive variants will be created to meet the needs of Maybach customers. But these variants will be less "exclusive" than variants of Maybach. So, this strategy can benefit Bentley, which can undoubtedly provide unique options and vehicles for the discerning clients. Moreover, the executive director of Bentley Wolfgang Durheimer announced the creation of "specific welcome zone inside our brand". As part of this "Zone", a VIP tour to Bentley facilities in Cheshire, UK with invited clients will be organized. On the other hand, Bentley is hunting for Porsche Cayenne clients. As Wolfgang Durheimer thinks, their wish to improve existing Turbo SUVs will be implemented in upcoming SUV model by Bentley.
A new round of confrontation between two luxury brands
New exclusive variants will be created to meet the needs of Maybach customers. But these variants will be less "exclusive" than variants of Maybach. So, this strategy can benefit Bentley, which can undoubtedly provide unique options and vehicles for the discerning clients. Moreover, the executive director of Bentley Wolfgang Durheimer announced the creation of "specific welcome zone inside our brand". As part of this "Zone", a VIP tour to Bentley facilities in Cheshire, UK with invited clients will be organized. On the other hand, Bentley is hunting for Porsche Cayenne clients. As Wolfgang Durheimer thinks, their wish to improve existing Turbo SUVs will be implemented in upcoming SUV model by Bentley.
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