Two British brands, Rolls-Royce and Bentley, are competing in a small segment of luxury sedans, even though many people still think these brands are related.
But the situation is going to change with the new strategy chosen by Bentley. Richard Leopold, Bentley production director, announced the company’s transition to the strategy of improving the performance. Most new models by Bentley are already getting the higher performance as it was before. In 2012 the Continental will be replaced by a new model that will give us a sign of the upcoming changes.
Famous British brand changes its style
But the situation is going to change with the new strategy chosen by Bentley. Richard Leopold, Bentley production director, announced the company’s transition to the strategy of improving the performance. Most new models by Bentley are already getting the higher performance as it was before. In 2012 the Continental will be replaced by a new model that will give us a sign of the upcoming changes.
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